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With the holiday season in full swing, it’s important for eCommerce brands to understand that each and every part of the customer journey matters. This is especially true during this time of economic uncertainty when customers are looking for seamless shopping experiences — without the added stress of wondering whether or not gifts will ship on time.After LateShipment.com predicted between 16% and 20% of packages being delayed for the 2021 holiday shopping season, it’s not surprising that shipping delays are a real concern for consumers. In fact, 58% of shoppers stated that they wouldn’t buy from a brand again if they experienced multiple delays because of supply chain issues. And with retention at the forefront for many, brands can’t afford to lose their loyal customers or to see a dip in their star ratings.Minimize your brand’s risk of receiving bad reviews and lower ratings by understanding why and how you can protect them. 3 reasons to protect your star ratings this holiday season
Listen to Help my DTC grow by OptiMonk podcast episode with our amazing Ellie Garabedian 🎤 Full podcast episode 🎤 AnchorStrategies and quick wins from agencies that scaled up 8-figure DTC brands. Learn strategies that have worked for hundreds of DTC brandsAgencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.I finish off each episode by asking all the fan-favorite questions: favorite books, must-have tools, mistakes to avoid, and quick growth tips.
March is Women's History Month. 👸 From science and culture to society and politics, we celebrate the accomplishments of trailblazing women who have led the way for change over the years. With International Women’s Day falling on March 8, it’s an excellent opportunity for brands of all sizes to launch dedicated campaigns throughout the month. Venture outside the box and celebrate women during events such as The Oscars!The Oscar Award Ceremony will be held on March 13 and will highlight the best performances in the movie industry throughout the year. This night is all about art, glam, and stars, so make your products the stars of your SMS campaign and put your best-sellers in the spotlight. Focus on exclusive, high-end offers to ensureyour customers feel extra fabulous. {SiteName}: Our award this year goes to you {FirstName}! We might not have Oscars at hand, but our supreme {DiscountValue} sale is here to give you the redcarpet treatment: {DiscountCodeUrl} It’s the week of the Oscars
Adobe’s annual holiday shopping report revealed that almost half (47%) of online sales came from smartphones during the 2022 holiday season, with Christmas Day setting a new record for mobile shopping: the majority of online sales (61%) came from mobile devices.Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement, “The big deals drew in consumers and drove volume, helping retailers who were challenged with oversupply issues, particularly in categories such as apparel, electronics, and toys.”Retailers will continue to face challenges in the year ahead, but this past holiday season’s performance is a welcome indication that such challenges can be overcome. Consumers have embraced mobile shopping and communication all over the world, and with a mobile-first channel like SMS, it’s now easier than ever for you to reach them there.Here are eight common eCommerce challenges that Adobe Commerce stores can combat with SMS marketing today to power business success well into
Before 2020, retail was king. While digitally native D2C brands were well on their way to redefining consumer behavior, established companies primarily focused on their in-store experiences. No one was prepared for the boom online purchases saw in 2020 through to today — shopping became ubiquitous with eCommerce, and even traditional brick-and-mortar retailers began to double down on online experiences.But, another shift is taking place. As we approach a new normal, retail is entering a renaissance. In fact, according to the National Retail Foundation’s annual forecast, retail sales increased between 6 and 8% in 2022. While online shopping may still be the preferred channel for many consumers, it’s no longer the default.Now more than ever, customers’ buyer journeys are nonlinear. And they’ll continue to diversify as our new normal takes shape. Brands have to meet shoppers wherever they feel most comfortable, making an omnichannel loyalty experience necessary. What is omnichannel loyalt
International Women’s Day is a global celebration of all women and their outstanding achievements. It's also a major retail holiday when brands approach shoppers with massive deals and exclusive discounts. They know that every man, woman, friend, sibling, etc. wants to make sure the women in their lives feel special and cherished, especially on this day.And it's the perfect opportunity for you to engage with your shoppers and give your sales a little boost! All you have to do is be present, offer some great deals, and promote them on the right channels. Here are 3 proven strategies for your Women's Day SMS & email marketing campaigns:1. Launch a dedicated discount campaign: personalized deals, sitewide flash sales, BOGO offers, free shipping for a limited time only – the choice is all yours.2. Provide gift ideas for loved ones: carefully curated Women's Day gift guides, monthly subscriptions, or special bundles will be highly appreciated.3. Announce and promote special corporate e
Red Van Workshop (RVW) is a Salesforce-certified partner specializing in complex, multi-brand eCommerce solutions for the world’s best brands. Camping World sought out RVW to unify the architecture of its three sites using the agency’s custom Autobahn solution, which integrates directly with Yotpo. Challenge Camping World and its sister brands, Overton’s and Gander Outdoors, had just completed a migration to the latest version of Salesforce. However, each site was built independent of the other, with an underlying architecture that was fragmented and a front end design that was laden with customizations. Camping World sought out Red Van to help unify the architecture and back end integrations, as well as to allow the brand designers to have flexibility. Solutions Red Van implemented their Autobahn solution — a lite layer architecture that sits above Salesforce but below any design code — as the base foundation, and Camping World was able to relaunch all three sites in six months. And
Tapcart is a Shopify Plus certified app that allows retailers of any size to design and launch fully native, codeless mobile apps for their stores quickly and seamlessly. Upful Blends wanted their mobile users to have an easy experience ordering its organic teas and supplements. Tapcart and Yotpo united to build the perfect solution. Challenge Upful Blends is an African and Afro-Latina-owned brand that creates tea blends and supplements using organic, natural, and ethically grown herbs. With the majority of eCommerce business coming from mobile devices, the company wanted their customers’ mobile experience to be just as seamless as if they were ordering from their personal computer. They looked to Tapcart to make that happen. Solutions Tapcart implemented Yotpo Reviews into Upful Blends’ app, adding a layer of social proof to product pages to drive conversions, and Yotpo Loyalty to improve customer retention. The brand leverages push notifications to notify customers about double poi
SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity has extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate, but shop.Over 74% of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51%) say they would sign up for texts so they can know immediately about promotions, offers, and updates. As SMS continues to evolve, offering consumers even more convenient, fast, and personalized ways to purchase products from seemingly anywhere, we can only expect these numbers to grow.These Australian brands have taken notice. They told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far, so that other eCommerce brands can achieve similar success with SM
After a successful storefront relaunch, global commerce agency The Stable helped retrosunglasses brand Pit Viper level up their customer acquisition, experience, and lifetime valuewith Yotpo’s full suite of marketing and retention solutions. Challenge The Stable has been working with retro sunglass brand Pit Viper to grow their business since 2019. Over the years, The Stable has redesigned the brand's online storefront on Shopify, along with providing eCommerce strategy services and multiple media service lines. When The Stable and Pit Viper partnered to redesign the brand’s website, The Stable's developers and UX/UI designers were tasked with creating a new digital experience that accurately captured the brand's unique tone and voice. Solution Pit Viper signed on with Yotpo for Loyalty, SMS, Visual Marketing, and Reviews as an all-in-one solution for their marketing needs. With the strategic pillars of customer acquisition, customer experience, and lifetime value, The Stable was con
What makes February such a special month? The uplifting social causes you can support and the heartwarming holidays you can share with your customers! ✊🏼✊🏽✊🏿 Black History Month February is Black History Month – a celebration of African American history, legacy, and achievements. Whether a black-owned business or just supportive of people of color, this is an excellent opportunity to put diversity and inclusion at the center of your campaigns, donate a share of your proceeds, and make your customers feel part of that celebration:Hey {FirstName}, it’s Black History Month! Celebrate with {SiteName} and enjoy up to {DiscountValue} off sitewide, valid until the end of the month: {DiscountCodeUrl} {SiteName}: {FirstName}, we are celebrating the start of Black History Month and 10% of our proceeds throughout February will go to a nonprofit organization supporting black-owned businesses. Shop now at: {DiscountCodeUrl} 😍 Month of LoveIn February, we celebrate love in all shapes and forms.
Elderberry is a plant that is most highly recognised as a natural health remedy, to support immune systems. All elderberry products are made from the dried berries of the Sambucus Nigra plant. 💜 And the Elderberry Co. elderberry syrup is in a league of its own because of the RAW LOCAL honey used to sweeten it. The Elderberry Co. journey started with a simple Facebook post in 2017 where founder and mom, Jenny, shared an incredible remedy with other moms looking to keep their families healthy. From that single Facebook post, Jenny grew the business to a nationwide brand! 💘 Why we love The Elderberry Co.’s subscription strategy 💘 When Jenny started The Elderberry Co., she wanted it to be, primarily, a subscription-based business - so far the team has managed to make subscriptions 40% of their daily revenue. With the move to Yotpo, she is looking forward to increasing that to 60% with Yotpo’s full suite of products and growth-centric tools. The Elderberry Co. created their subscript
New year, new features! Did someone said TikTok videos inside an email? Yes please! Ready to explore? Let's go! Level up your emails with TikTok!You asked, and we listened! Take your email campaign to the next level by adding your TikTok content with the Video Block! Level up a product release with a TikTok to showcase the benefits Personalize Welcome emails with a TikTok that introduces your brand Educate customers post-purchase about product tips or tricks ⭐️ Pro Tip: TikTok users are 1.5x more likely to immediately buy something they discovered on TikTok than any other platform, so be sure to add your videos to your email campaigns. Preview Campaigns in SMS Analytics Now you can get a closer look at any SMS or MMS campaign with Campaign Preview! View your detailed campaign metrics, as well as the message content (including MMS) for a complete picture of your campaign performance. Test campaigns with 100% of your audience You can now A/B test SMS Campaigns with your ent
Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of January. Simply copy, paste, and schedule your campaigns. Start 2023 with a blast during the National Use Your Gift Card Day on January 21st. National Use Your Gift Card Day is held on the third Saturday of every January to nudge shoppers to redeem the gift cards they received over the holiday season. It’s a great opportunity for brands to engage with their customers and send a friendly reminder that will drive traffic and sales to their online store.{SiteName}: Hey {FirstName}, have you already redeemed your gift cards? Now is the perfect time to do it AND browse through our latest collection: {SiteUrl} {SiteName}: {FirstName}, have you received any gift cards around the holidays? If yes, now would be a good time to use them and enjoy our sweet sitewide discounts of up to {DiscountValue}: {DiscountCodeUrl}Download our SMS Calendar
What’s the foundation of any good outfit? An even better pair of underwear. PSD Underwear goes beyond the basics to provide a premium selection to their customers, while emphasizing authenticity and personalization as their core brand values. They know their community of athletes and trendsetters uses clothing as a means of self-expression, and to PSD, underwear should be no exception. To engage everyone with just the right product to suit their unique personality and style, and to keep them coming back for more, the brand relies on the power of SMS marketing. ChallengePSD Underwear decided to double down on retention as acquisition costs continued to rise. SMS seemed like the optimal channel to engage more customers more effectively and keep them coming back. The brand initially used their ESP’s SMS offering, but ran into challenges like deliverability.With acquisition costs on the rise, PSD Underwear spent the past year shifting their focus towards customer retention. “How do we ke
Verbal+Visual crafts aspirational eCommerce experiences for thoughtful brands that believe in a mission larger than themselves. Verbal+Visual embarked on a full redesign of Faherty’s website, using Yotpo solutions to leverage and grow Faherty’s passionate customer base. Challenge Verbal+Visual embarked on a full site redesign for family-owned apparel brand Faherty on Shopify Plus in the winter and spring of 2021, working in tandem with the brand’s repositioning to enhance their digital experience. The goal was to create a high-converting site that didn’t feel like a standard eCommerce site, but more like the intersection of a travel blog and a digital product. Solutions The Yotpo team was integral from the start, helping Verbal+Visual determine how to leverage and grow Faherty’s passionate customer base. The agency used Yotpo Loyalty to power Faherty’s new loyalty and perks program, and leveraged Yotpo Reviews to highlight customer questions that provide more detail to users on buyer
Hope you are excited that the Holiday season is in full force! We have some amazing Reviews, Loyalty, and SMS updates for our 3rd CSM Roundup to share with you. Hope you are as thrilled about them as we are! Email Template Editor Beta - beta released! (Reviews Customers Only)Interested in enhancing your automatic review request emails without having to know HTML? Great, let’s enter you into the email template editor beta! Drag and drop functionality: Say goodbye to coding and hello to an intuitive interface where you can drag and drop images, text boxes, buttons, video snippets, and more into your email template. Gorgeous, customizable templates: Never start another email from scratch–instead, choose one of the professionally designed templates in the email template library as your jumping off point. Simplified email editing: Easily edit email copy, images, and more directly into the email template for efficient editing. Instant branding: Apply your brand logo, colors, and more w
Hey, everyone! Where are you in your Loyalty & Referrals journey?🥳 Are you launching your Loyalty program?💝 Or do you need to get back to the basics and revamp what you offer your customers? #Tip 1 is all about the makings of a successful loyalty program First, figure out the program structure. Your goal is to create a Loyalty program that resonates with shoppers while also targeting larger brand goals. It doesn’t need to be complicated. Choose 4 to 6 campaigns that align with your objectives: reward for signing up, leaving a review, and adding your birthday. From here, you’ll need to assign these campaigns value — what shoppers receive in exchange for these actions.Your program reward structure should be obtainable and easy to grasp. Customers need to understand program mechanics and reward options when they land on your rewards page. Why? 💡 Simplicity breaks down customer hesitation and drives program engagement. Some questions that will help you in this process:What reward
Configuring the LanguageIn order to change the language for an account, follow these steps:Log in to your Yotpo Account Click Collect Reviews Click Email Settings Click the General Settings tab Choose the language in the drop-down Language list Click the Save Changes button at the bottom of the screenChanging the language in this section changes it for all Yotpo features - Emails, landing pages and On-site Widgets. Languages in the Email Template EditorOnce the Email Template Editor is enabled, it overrides all the automatic translations, since the text is hard-coded into the templates. This means that we need to insert the translations back into the templates. Make sure you go through ALL of the templates in the Email Template Editor, and preview them to make sure everything is translated.Texts appear in different ways in the editor:HTML TextAppears in white in the editor. For example:Placeholders from Email SettingsSome pieces of text are entirely represented as placeholders in the
The festive season is already upon us, which can only mean one thing – it’s time for presents! Santa came early this year, and guess what came out of his gift bag... Meet the ultimate holiday SMS & Email Playbook – built to maximize your success through the rest of 2022 and beyond. Learn how to successfully engage with your customers, gain new ones, and keep the sales rolling throughout December. You’ve got eight proven strategies and 13 inspirational templates to take your holiday marketing to the next level in the busy weeks ahead. And, as with every solid action plan, we’ve outlined the most important time periods and pointed out the best dates to launch campaigns.Ho-ho-let’s go! December 1 – December 15 The beginning of December is when merchants must step up their game and show the world what they’re made of. Even if the BFCM craze is already behind us, you need to continue the momentum and make sure your SMS & email strategy is on point.You want to provide excellent post-
Yotpo Platform Feature ListGet more from your eCommerce marketing, with connected solutions that maximize the value of your customers ReviewsCollect and display customer content using the power of AI Collect Migrate Existing Reviews Switching to Yotpo doesn't mean you have to part ways with your hard-earned review content Email + SMS Review Requests Collect reviews by text message and email requests Email Reminders + Sequencing Collect more content with automatic review request email reminders Collect Product Reviews Collect, moderate, and showcase product reviews at scale with AI-powered emails and widgets Collect Site Reviews Collect feedback from shoppers about their experience with your brand's site and services 2-in-1 Review Requests Generate site reviews by inviting your customers to write a site review after they submit their product review Multi-Product Review Requests Set the maximum number of emails and their intervals, that a customer will receive for a purchase
SMS Feature ListEngage your shoppers with high-converting mobile experiences Usage FeaturesCampaigns & Automations Automatically engage customers with welcome messages, abandoned cart reminders, post-purchase cross-sells, and more Flow Builder Use triggered messages for every step of the customer journey. Choose from a library of 40+ SMS flows and tailor them to fit your brand voice Chat Two-Way Conversation Use the in-app SMS chat to interact with shoppers in real time. Integrate with your help desk to streamline support and boost customer engagement Full Suite of SMS Subscribers Tools Maximize subscriber growth with 8+ tools such as pop-ups, checkout opt-in, social opt-in, QR codes and keywords (first keyword free, additional keywords are $10 each) On-Demand Messaging Templates Library Launch personalized SMS messages around key marketing dates, sales, product launches, and more in just a few clicks Other FeaturesFull Integrations Suite Connect with the rest of your tec
Visual UGC Feature ListShowcase customer photos and videos across the buyer journey CollectTotal Pictures: Unlimited Curate from my Instagram posts Curate from #hashtag Curate from @mentions / tags Photos from Reviews Automatic Permission Request Upload Own Photos Upload Photo on-site Video Curation Videos from Reviews Upload Video Onsite AI Product Tagging AI Image Filter Manual Permission Request Display# Galleries: Unlimited Shoppable Instagram Layouts: Carousel, Grid, Collage Shop Now Button Add to Cart Button AI-assisted Tagging Share Visuals Across Groups of Related Products Advanced CSS Editor Program DesignDomains Included: 1 Automatically Sync Instagram photos Multi-domain Support Multi-language Review Requests Multi-store Management Reporting & AnalyticsROI Dashboard Engagement Dashboard Gallery & Picture Analytics Strategy and supportEmail Support Live Chat Onboarding Manager Customer Success Manager Account Manager IntegrationsShare Visuals to Facebook and Twitte
