Reviews & VUGC
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💡 Reviews Tips & TricksTips&Tricks
Hey all, let’s dive into our newest Reviews topic! 🙌🏻 #Tip 1 focuses on answering a common question How and why do Reviews matter for SEO? Reviews aren’t just great for increasing conversion, boosting customer trust, and powering word-of-mouth marketing – they help you get more traffic from search engines. And as we know, SEO rankings place more weight on what users have to say.Reviews are one form of user-generated content (UGC) that search engines consider. UGC racks up serious SEO points by providing sites with fresh content, bundles of backlinks, and sources for organic attributes. Here is exactly why reviews are so good for helping you rise in search engine results: 1. Reviews provide search engines with fresh, relevant contentIt’s not always possible (or beneficial) for a brand to churn out tons of new content, especially if this content is produced explicitly for SEO purposes, but search engines want to see your site is active, so what’s a brand to do? 2. Reviews shape basic
I’ve been noticing as our reviews base grows that I am seeing more instances of customers name dropping a competitor in their review. Not always in a bad way. Sometimes it’s “I like these better than X brand” or “was hoping these would work but I went with X brand instead”. Wondering what others are doing here, allowing them or not allowing them, seeing positive results from leaving the or removing them? Etc. Thank you.
Hello,Case #00788718 - Can you please talk to support to escalate ticket and give us an urgent solution? We requested to fix our dashboard since it displayed an error 500. Support replied they did it and since then they broke the design of the widget in our site.
We were having an issue where we couldn’t get Yotpo configured in our Adobe Commerce/Magento v2.4.6 store & figured out it was due to it being set to “Single Store Mode”. We opened a ticket with Yotpo support & they told us it was a known issue and it’s not currently supported but there was no timeline or information on if/when it would be fixed which is confusing because when searching for more information on this problem we found there to be many references to “Single Store Mode” within the official Yotpo extension & the functionality was even built into previous Magento releases so it looks like this was supported at some point. So we just wanted to see if anyone else has run into this issue & if they were able to figure out a solution that didn’t involve changing the store mode? We have a lot of extensions & customizations so changing that store mode would require a considerable amount of testing & potentially development work if it were to break anythin
We’re so glad you asked! User-generated content (UGC) and visual user-generated content (VUGC) are now table stakes tool in the world of eCommerce, and UGC sourced from Instagram can help establish brand trust with first-time shoppers and repeat customers alike. More than half of all Gen Z (58%) and Millenial (56%) shoppers have made a purchase based on social media. Here is how to use Instagram with Yotpo Reviews: ❗Note: Sourcing UGC and VUGC from Instagram is a feature available to all Yotpo Review customers, BUT there are two requirements to check off: Make sure you have a Business account on Instagram Make sure your Instagram is connected to your Facebook account Connecting your Instagram account to Yotpo You're now ready to connect your Instagram account to Yotpo.To connect to Yotpo:Log into Yotpo Reviews. Click the profile icon in the upper right-hand corner. Click Settings. On the left, select Social Accounts. Next to Facebook, click Connect. You'll be prompted to log into you
Big BIG news, everyone. Social commerce is where eCommerce and social media meet, allowing brands to sell their products on third-party marketplaces. Over the past few years, social commerce has evolved immensely, and it’s anticipated to grow up to $1.2 trillion by 2025, according to Accenture. As we continue to innovate and leep pace with eCommerce trends, we’re excited to announce that Yotpo is the first reviews provider to launch an integration with TikTok Shop 🎊🎉!What does this mean for you? Through Yotpo’s integration with TikTok Shop, you’ll have the ability to syndicate your hard-earned reviews directly to the app.By enabling this syndication, you can:Leverage another channel to showcase social proof and boost buyer confidence. Make it easy for your customers to find the information they need to make informed purchase decisions. Drive sales and connect with your customers in a more engaging way on different channels.How to start syndicating your Yotpo Reviews to TikTok Shop Th
We’re back answering some of your most frequently asked questions! Today we’ll be going over how to get Google Rich snippets up and running with Yotpo Reviews. Here’s everything you need to know: How to enable Google Rich Snippets Adding rich snippets automatically ❗Note: If you have a paid plan, rich snippets will be automatically marked up via Yotpo Reviews widget that is installed on your product page.The following details will be automatically added to your rich snippets:Product name and description Product image URL Product price and currency The number of reviews for the product The average star rating for the productYou can view your rich snippets mark-up with Google's Rich Results Testing Tool and see a separate Product tab that only contains Yotpo's Automatic Mark-up: Adding rich snippets manuallyIf you want to manually mark up your rich snippets, the enablement will depend on the platform your brand is using. For Shopify users: This is a multi-step process: 💡 Step 1: Log in
I have asked and asked and asked for this to be fixed and I’m not getting any answers. I have YotPo setup correctly, I have gone through every troubleshooting page they have sent me, “send automatic requests” is turned on, emails are setup down to the colors, text, how often to send, etc. and still, not working.Every once in a while, one will send but most of the time nothing.I have over 985 orders since May 4th and only 51 automatic review requests have been sent out. I have recently started sending out review requests manually just to get it done.What in the heck?I have been a customer since 2014 so what gives?Can anyone at YotPo fix this or am I just out of luck?
Hey all, Is anyone using Facebook ads to collect more product reviews? 🤔💡 We already know that, according to Facebook, there are currently more than 1.2 million active Shops on Facebook and Instagram and more than 300 million people interacting with them every month and merchants that sell on more channels are more likely to increase their engagement and brand awareness. Share with us your experience and best practices, we would love to hear your experience.
The questions we get the most when it comes to product reviews are all about importing them from another reviews provider into Yotpo. So, we decided to post a round up of everything you need to know about importing reviews to Yotpo. 2 simple steps to importing reviews Step 1: Export your reviews from your current reviews providerHow you do this depends on which platform your store is hosted on: Shopify: Follow the instructions in the Shopify Help Center, BigCommerce: You can import reviews directly from the BigCommerce native reviews app. The import process is done via BigCommerce API, so there is no need to export or manually handle files. WooCommerce: Log into the Yotpo plugin within your Wordpress admin. Then, click Export Reviews in the bottom left hand corner of the Yotpo plugin. Volusion: From the header options, choose “Inventory,” then click on “Import/Export.” Click on “Standard Export” and choose to “Export from Reviews.” Then click “Check All,” choose "CSV" as the F
In a competitive and saturated digital landscape, winning customers’ attention has never been more challenging. According to a Statista report, over 6 million people globally shop online each minute.But thanks to visual marketing, brands can captivate audiences and capture their attention more than traditional marketing tactics, making visual marketing the standard among digital marketers. And a major component to successfully win over audiences is UGC. According to an IAB report, user generated content (UGC) is 50% more trusted than any other media, making customer reviews, star ratings, and social proof essential for eCommerce marketers. A derivative of UGC is visual user generated content (VUGC). Visual content generated by shoppers — like photo reviews, unboxing videos, and social media product tags — builds brand trust, increases discovery, and most importantly, empowers shoppers throughout the entire customer journey. While displaying VUGC is quite intuitive, the challenges behi
Hey there! I’m just trying to figure out if this is normal and if the feature is working as it should. We were testing the re-send review request option, so we had a customer (friend) leave a review (they had made a purchase and the request was in their email) and they left a great review, and when we re-sent the request they were just going to change the star rating from 4 to 5. Well they got the re-sent request, but when the review updated all of their original review was replaced and now the header just says “revised review” and the body says “now with five stars”. The person told us there wasn’t a space to write a review just to change the star rating? It seems to kind of invalidate the whole process of asking a customer to revise a review if they can’t actually write anything :(We traded a really thoughtful four star review for a five star one that looks like it's written by an AI bot :(Is there some potential that this person accidentally looked over the space to customize the re
Hello,We get many questions related to this, so here is a quick update you might find useful. As a Yotpo customer, you can rest assured that your reviews provider reflects the most up-to-date regulations from the Federal Trade Commission (FTC) and the EU Omnibus Directive when it comes to collecting, moderating, and displaying reviews. Learn more here. You are welcome to reply here with any additional questions you may have
💡 Did you know that, if we have not detected any orders from your store for the past 5 days, we’ll notify you directly in the Yotpo Admin Notification Center. If you see this notification, first check if your eCommerce store registered purchases during the last 5 days.If your store did not receive purchases, you can ignore the notification. If your store did receive purchases in the past 5 days, there might be an issue with the integration between Yotpo and your store. Follow the instructions below to fix the issue.Once you’ve resolved the issue, it may take a few hours before the notification stops displaying. If your orders are synced with Yotpo but Automatic Review Request emails are still not being sent to your customers, see you can check our Tips & Tricks section #Tip 2: No reviews yet? 😱 No worries, here is what you can do! Shopify & BigCommerce If you’re using Shopify or BigCommerce, the issue may be caused by one of the following: An issue with platform credentia
With the holiday season in full swing, it’s important for eCommerce brands to understand that each and every part of the customer journey matters. This is especially true during this time of economic uncertainty when customers are looking for seamless shopping experiences — without the added stress of wondering whether or not gifts will ship on time.After LateShipment.com predicted between 16% and 20% of packages being delayed for the 2021 holiday shopping season, it’s not surprising that shipping delays are a real concern for consumers. In fact, 58% of shoppers stated that they wouldn’t buy from a brand again if they experienced multiple delays because of supply chain issues. And with retention at the forefront for many, brands can’t afford to lose their loyal customers or to see a dip in their star ratings.Minimize your brand’s risk of receiving bad reviews and lower ratings by understanding why and how you can protect them. 3 reasons to protect your star ratings this holiday season
Configuring the LanguageIn order to change the language for an account, follow these steps:Log in to your Yotpo Account Click Collect Reviews Click Email Settings Click the General Settings tab Choose the language in the drop-down Language list Click the Save Changes button at the bottom of the screenChanging the language in this section changes it for all Yotpo features - Emails, landing pages and On-site Widgets. Languages in the Email Template EditorOnce the Email Template Editor is enabled, it overrides all the automatic translations, since the text is hard-coded into the templates. This means that we need to insert the translations back into the templates. Make sure you go through ALL of the templates in the Email Template Editor, and preview them to make sure everything is translated.Texts appear in different ways in the editor:HTML TextAppears in white in the editor. For example:Placeholders from Email SettingsSome pieces of text are entirely represented as placeholders in the
The Email Template Editor allows the user to edit and customize Yotpo emails that are being sent out to the customers. 1. A List of Templates Available for EditingGeneral TemplatesEditing these templates will affect all email typesEmail_layout.liquid - The email layout - the outermost template in the editor Custom_overrides.css - File for CSS overrides, this is where we write our CSS Custom_media_queries.css - media query overrides file to ensure mobile responsiveness yotpo(readonly).css - Yotpo's default CSS stylesheet - not editable Brand_logo.liquid - The brand's logo Email_footer.liquid - Appears at the bottom of the email and includes unsubscribe link Email_header(readonly).liquid - Text that appears at the top of the emails Product_image(readonly).liquid - The product image (for product review requests) Tracking_pixel(readonly).liquid - Email conversion tracking pixel Unsubscribe_section.liquid - Unsubscribe section that appears in the email footer Unsupported_email_client.liq
If customer lifetime value (CLTV) isn’t your “North Star” metric, at the very least, it’s one of the fundamental metrics you use to keep a pulse on your brand’s health and profitability trends. Let’s take a look at how you can analyze your Yotpo Reviews data via Daasity, an omnichannel data and analytics platform, and leverage those analyses to guide decision-making that leads to higher CLTV. 3 Yotpo Reviews data analyses Everyone loves a good top 10 list; they’re easy to understand and digest, particularly in the context of exploring data and performance. Here’s a breakdown of Yotpo Reviews data into three top 10 lists that are launchpads for uncovering insights:1. Ratings for top 10 products soldWe’ll start with a fundamental top 10. This analysis allows you to understand your top 10 most popular products on the basis of all-time units sold along with their corresponding ratings. In other words, what ten products have you sold the most, and how much do your customers like those prod
Create shopping experiences that actually convert with Review Syndication to shops on Facebook and Instagram.
As we enter an era of increased social commerce, savvy brands are taking advantage of social channels like shops on Facebook and Instagram. With over 300 million monthly Shops visitors, it’s no surprise that brands with a robust social commerce strategy see increased revenue and conversions. In fact, a Facebook survey reported that 81% of consumers use social media to research products and services before making a purchase. Even more noteworthy, 80% of consumers use Facebook and Instagram to decide whether or not to make a purchase. This leaves marketers with a pressing question: How can brands drive conversion in such a competitive online landscape? The solution — social proof. Review syndication strengthens social proof and drives conversion With review syndication to shops on Facebook and Instagram, brands can easily leverage the reviews they’ve already collected, instantly enhancing their social proof on their shop. Review syndication to social helps brands maximize the reach of
As the race to boost customer retention heats up, eCommerce brands need to strategize on building brand trust to ensure that their customers are happy and returning to their site. Reviews, in particular, are a great form of social proof that can help brands build on that trust, and ultimately, impact customer retention. Here are eight ways you can use reviews to build brand trust. 1. Gather all of the nitty gritty details within reviews A sure-fire way to show your shoppers that your reviews are coming from real people is to collect as much information as possible from those who are leaving reviews.For instance, if a customer leaves a review about a pair of jeans, brands can collect details about the reviewer’s age, weight, and height; the exact color and cut of the jeans they purchased; and the size they ordered. By displaying these details alongside your reviews, you can be transparent with your shoppers and build more trust with them. 2. Collect customer photos in your reviews Whe
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