Yotpo Retention Platform

Learn how to create seamless journeys that excite your customers

14 Conversations

I
ivicadjuricNew Participant
asked in Retention Resources

Design editing for coupon email

How can I edit design for coupon email? I can only edit text and date settings, but I can not change email design?

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Savina from Yotpo
Community Manager
10 days ago
Cecilia from Yotpo
Employee
Cecilia from YotpoEmployee
published in Retention Resources

Brands Are Fumbling the Bag When It Comes to Retention. Here’s Why.

Once defined almost wholly by new customers, eCommerce brands are looking beyond the first-time sale to succeed. Businesses of the next decade are instead measuring their success by customer loyalty: Will shoppers be with your brand in a month? Two months? Next year?Now more than ever, brands need to nail customer retention. In our State of Retention Survey, we found over 50% of brands are more focused on retention efforts than ever before, and yet, 40% haven’t changed their strategy to achieve their goals.    Why are brands still missing the mark despite knowing they need to keep customers coming back? Retention is much more multidimensional than acquisition; retention demands you treat first-time, two-time, repeat, and loyal shoppers with nuance. And, the margin of error is that much smaller.As we move into 2023, it’s becoming obvious that brands aren’t creating the post-purchase experiences that today’s consumers are seeking out. Of the brands surveyed, 70% said their retention rate

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Cecilia from Yotpo
Employee
19 days ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Retention Use Cases

LSKD Doubles Their CLTV with the Yotpo Platform

 LSKD is an Australian activewear brand that takes pride in keeping their customer community at the core of everything they do. They are in continuous pursuit of customer feedback and bringing customer-proven products to the market. Having built a community that shares their brand values of sports, fitness, and adventure, LSKD is committed to providing the highest quality sportswear and streetwear to support their customers' active lifestyles.  ChallengeAs customer acquisition costs (CAC) and competition increase, LSKD saw an opportunity to create a single view of the customer that would allow them to engage with their shoppers more and help double down on their retention strategy. With infinite touch points throughout the customer journey, LSKD needed a connected platform to re-engage customers seamlessly at each of these moments. With customer feedback being of utmost importance for growth, LSKD needed to invest with a reviews partner poised to support their strategy.About a year aft

50
Ruthie Berber
Community Manager
1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention Resources

5 New Ways to Reduce Friction and Drive Retention in 2023

What’s going to drive retention for your brand in 2023? What strategies will you have in place? What tools and tactics will you activate? And don’t forget about all of those new customers you acquired over the holiday season.The year is getting shorter and the to-do list is getting longer. But don’t worry, we’ve got a few new tricks up our sleeves, did someone say better experiences that will make customers want to continue to shop again and again? We’ve got solutions for that, and more!Let’s get ready to nail down that 2023 retention strategy. Turn those deal-hunters into long-time shoppers First things first, we know the holidays come with a lot of new customers. Most of them are deal-hunters, but that doesn’t mean they can’t be long-time shoppers. How you ask? It really revolves around creating the right experiences that bring shoppers back to purchase over and over.Sounds pretty great, right? So how can you build better experiences in a buyer’s journey that encourage loyal behavior

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Yotpo Team
Community Manager
1 month ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Retention Use Cases

The Collagen Co Keeps More Than 50% of Customers Coming Back With YotpoCase Study

After a previous venture selling ready-to-drink protein water in Australian gyms, Co-Founder Izaak Woodley set out to supply the AU market with the highest quality ingestible collagen. Today, The Collagen Co helps thousands of Australian customers achieve transformative results through its great tasting, easily accessible collagen products.  ChallengeThe Collagen Co has faced market challenges like supply chain disruptions, cost increases, and more. The brand experienced diminishing returns due to advertising and privacy changes. In order to survive and grow, the brand knew they couldn't rely on a single method to reach and engage customers.Like many eCommerce brands over the past two years, The Collagen Co has struggled with issues like supply chain disruptions, cost increases, and staying positive in difficult times. But more recently, the challenge has been online. “Even before iOS updates, the changes in the advertising and privacy landscape have led to diminishing returns across a

190
Savina from Yotpo
Community Manager
2 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Retention Use Cases

Jane Iredale Boosts Reviews by 112% and Loyalty by 60% with Yotpo

Jane Iredale is the skincare makeup brand, committed to creating high-quality products that are good for the skin with equal parts clean ingredients, skin-loving benefits, and no-fade makeup performance. Available in more than 50 countries worldwide, Jane Iredale is championed by skincare professionals and sold in spas, salons, and medical offices as well as premium retailers such as Blue Mercury, Ulta, and Nordstrom.   ChallengeCustomer acquisition in digital marketing was a strategic priority as the Jane Iredale team continuously evaluated ways to get the brand in front of qualified consumers. Jane Iredale wanted to find a loyalty partner that would provide a more modern and enhanced user experience. The Jane Iredale team is committed to providing best-in-class products to consumers, and they wanted to integrate ratings and reviews performance with other key internal metrics like return rate, repeat purchase rate, and penetration with professional partners to comprehensively monitor

190
Jessica at Yotpo
Community Manager
2 months ago
Slightly Miles
Employee
Slightly MilesEmployee
posted in Retention Resources

Retention Metrics

Okay… how are you guys measuring retention?  We recently released the results of our Survey: State of eCommerce and 72% of brands are primarily defining retention rate as their repeat purchase rate. What other metrics are you using, and is repeat purchasing alone enough to establish customer loyalty and engagement?

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Slightly Miles
Employee
3 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Retention Resources

Why Retention Is the Key to Thriving in a Tough Economy

 It’s a tough time to be an eCommerce brand. Global eCommerce sales are expected to increase by just 9.7% this year, marking the slowest pace of expansion in more than a decade. Fears of recession, rising customer acquisition costs, and privacy changes have all converged to create a deep well of uncertainty across the industry — one that we’re feeling, too.Shoppers are feeling the uncertainty as well. In May 2022, we surveyed 2,000 consumers about their outlook and shopping habits. Here’s what we found:More than 51% said news about the economy has them spending less. 69% are more likely to shop in-store than they were a year ago. More than half are spending less on electronics, home decor, and clothing and accessories.But there was an important silver lining from the survey, too — one that will be essential for brands to understand as they navigate the coming months.Those shoppers who said they’re spending less? More than 82% of them said they still buy from their favorite brand. Plus,

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Jessica at Yotpo
Community Manager
3 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Retention Resources

8 Secrets to Drive Customer Retention

To get your brand up to speed, we’ve compiled eight secrets to drive customer retention. 1. Build long-lasting consumer trust with social proofCompiling customer reviews is more than an acquisition play; it should be the first step in your retention strategy. Collecting and highlighting reviews and visual user-generated content (VUGC) across customer touchpoints engages shoppers immediately, establishes trust, and puts them on track to becoming repeat customers.Yotpo’s research found that 94% of purchases are for products with 4- or 5-star reviews, which shows how much trust consumers put in the word of their fellow shoppers. How do you get more positive reviews? Offer points to your happy loyalty program members in exchange for their feedback. User-generated content (UGC), like written reviews, photos and videos, boosts brand trust and, ultimately, sales.  2. Encourage loyalty program sign-upsLoyalty programs empower brands to motivate desirable customer actions, like repeat purchases

412
Ruthie Berber
Community Manager
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Retention Use Cases

How The Honest Kitchen developed a customer retention program that rewards customers in a meaningful wayCase Study

 Founded in 2002, The Honest Kitchen is an innovator in the pet food space. With the goal of helping pets achieve good health through human-grade pet food, products from The Honest Kitchen can be found in more than 5,000 pet supply stores across North America. 🐕  The Honest Kitchen’s human grade foods aren’t something customers switch to on a whim. Instead, it’s a careful investment in the overall health and wellbeing of their pet that’s typically decided on after extensive research and consideration. And, once customers see the impact their human grade foods have on their pet, they stay loyal to the brand.The Honest Kitchen had been using an out-of-the-box solution from Magento for reviews and loyalty, but they were running into limitations. For example, there was a gap between customers who were subscribers and customers who were part of their loyalty program. And the brand had no way of easily allowing subscribers to redeem loyalty points on subscription orders. They also had the c

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Savina from Yotpo
Community Manager
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
posted in Retention Resources

Share your knowledge! 💡Take our Retention Survey!

Hi everyone! Have just 2 minutes? Take our survey about customer retention! 😄With acquisition costs on the rise, we’re hearing a lot about retention these days. So, we want to hear from you: Is your brand actually shifting to focus on retention? How? What’s changed (or hasn’t!) for your brand? We’re writing about retention over here at Yotpo, and we’d love to feature insights from this community of experts. 🤓🤝 Take the survey (it only takes 2 minutes!) here! https://wss.pollfish.com/link/5b3ded67-d0da-4e65-9db0-1002ab871f65

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Yotpo Team
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Retention Use Cases

Yotpo Platform Empowers Barefaced to Grow Without BoundsCase Study

Barefaced is a D2C skincare brand dedicated to bringing the best advice, clinical research, and products together to help you find a personalized, long-term skincare routine you can trust. Founded by Jordan Harper, the brand provides simple, results-driven routines that transform customers' skin based on their unique skin types.  ChallengeBarefaced wanted to reward their loyal shoppers with perks that excited them, boost trust among new and returning customers, and communicate effectively about their products. The brand needed to continue providing an exceptional customer experience as they grew. They wanted additional expertise to help guide them through this exciting period and set new goals for their business.Barefaced is all about trust and putting the customer’s best interest above all else. The brand already had a devoted following of customers who loved their products, but they wanted a better way to reward their loyal customers to bring them back, show real results from their c

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Savina from Yotpo
Community Manager
5 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
posted in Retention Resources

The Ultimate eCommerce Retention Playbook

We recently launched The Ultimate eCommerce Retention Playbook, a multi-chapter eBook with top strategies for strengthening customer relationships through loyalty, engagement, community advocacy, and more, featuring examples from top brands like Princess Polly, Ruohonjuuri, Tentree, HomeWorx, Ministry of Supply, and LSKD. Acquisition is important. Retention is essential. Learn the most effective strategies to drive retention using the power of your entire marketing tech stack. Read the playbook here. 

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Jessica at Yotpo
Community Manager
10 months ago
S
sammyNew Participant
asked in Retention Resources

How do I get info about the different price plans?

I’m on the free plan, but I’m about to outgrow it. Where can I find info about my options?

1
Savina from Yotpo
Community Manager
11 months ago
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